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The difference is Innate™

To create White Russet™ potatoes, we improved specific traits with wild and cultivated potato genes using proven biotechnology. We call this technology “Innate”.
By introducing genes from wild potatoes to conventional varieties, we were able to reduce the activity of the potato enzymes responsible for blackspot bruising.
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A visible difference

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White Russet potatoes next to conventional potatoes 30 minutes after preparation. Actual results may vary.